Marketing Technology

Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

How Industry 4.0 Brings Smart Marketing to Manufacturing
Bigger. Better. Faster. Stronger. That's the premise of Industry 4.0, where new technologies make connections...

Content for Every Moment
In this instalment of the Experience Essential series, we show you how you can start delivering the right...

Voldoen aan digitale verwachtingen in HR: een Europees onderzoek
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

The case for a marketing content hub
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

How to Build a Revenue Engine for a Digital-First World
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...

Creative Trends 2022
The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...

Create Empathy, Not Content
If your content strategy isn't as successful as you want it to be, you might benefit from a change of...

Progressive Web App Primer for Modernizing Merchants
With the emergence of next-generation smartphones and handheld devices in the late 2000's, eCommerce...

From Legacy Infrastructure to the Cloud: A Migration Journey in 5 Steps
Simplify your bank's move to the cloud It takes 8 hours to recreate a lost file, according to TechTarget....
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