Marketing Technology
The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
5 Skills managers need to lead in the next normal
With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...
The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...
The Power Of Personalization
Back in the day, brands' communications to their customers used to consist of a memorable message delivered...
Reinventing sales: 5 imperatives for the future
The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...
4 Mindsets and behaviors of future ready sales teams
Developing your sales managers can create a ripple effect across all of your employees and teams. Prepare...
How to Integrate DocuSign
A smooth integration is key to the success of any digital transformation project. Many organisations...
The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...
Creative Cloud Pro Edition: Solutions Guide
In our recent Global Creative Survey, we spoke with 1,500 creative teams and the IT leaders who support...
Digitising Financial Services Agreements
Many financial services firms have automated the vast majority of key processes and customer experiences....
Automate Performance with Marketing Automation
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...
The Total Economic Impact Of PayPal's Enterprise Payment Solutions
PayPal's enterprise solutions deliver enterprise-level credit card and alternative payment processing...
Technical buyer's guide to site search
Consumer-grade search is one of the hardest feature to get right as it includes multiple disciplines...
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