With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Traditional organizations in virtually every sector are in some stage of a digital transformation journey....

Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

While the chemical sector is certainly a global industry, today's firms don't compete on a level playing...