Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...