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Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...