Marketing Analytics

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...

Push Notifications: What They Are, How They Work, and Why They Matter
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Get up, Running and Operating With In-House Solution Experts
Creating amazing customer experiences is critical to the success of your business. But implementing the...

The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

De opkomst van moderne Systems of Agreement
Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

7 Reasons to Expand E-Signature Usage
7 Reasons to Expand E-Signature Usage Over the last two years, electronic signature usage has exploded....

Insight 50 Takeaways: Lead Generation and Pipeline Wins
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
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