The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

The world of data visualization has exploded. From arc diagrams and bullet charts to violin plots and...

This eBook covers the benefits and challenges of electronic and digital signatures, compliance considerations,...

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Field service technicians are often the only physical point of contact people have after buying a product...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...