Marketing Analytics

The Relationship Marketer's Playbook For Holiday Planning 2022
Sleigh your 2022 holiday marketing efforts with this tree-mendous guide Summer holidays are coming! You...

The state of contact centre transformation in the new digital world
The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....

5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

The Definitive Guide to Pipeline Marketing
Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

The Definitive Guide to Lead Generation
In today's marketing climate, lead generation has become a popular strategy to help create demand and...

2021 Digital Experiences Benchmarks: Annual Report
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...

De opkomst van moderne Systems of Agreement
Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

10 Ways to Take Your Data Visualizations to the Next Level
The world of data visualization has exploded. From arc diagrams and bullet charts to violin plots and...

Reinventing sales: 5 imperatives for the future
The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...
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