Marketing Analytics

A Marketer's Guide to Building Loyalty
Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Omnichannel Loyalty
For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

The Definitive Guide to Lead Nurturing
Today's buyers engage with brands and companies through their own research across multiple channels,...

The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Driving Radical Customer Service Innovation
How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...

The Ultimate CX Agent Guide
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....
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