Marketing Analytics

The state of contact centre transformation in the new digital world
The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Streamline customer service with digital workflows
Deliver better customer experiences – even when the unexpected happens. Delivering a great customer...

3 Ways Emotional Connections Can Power CX
When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...

End-To-End Assistance for Customer Experience Execution
Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

10 Ways to Take Your Data Visualizations to the Next Level
The world of data visualization has exploded. From arc diagrams and bullet charts to violin plots and...

Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Entrega de contenidos personalizados para Dummies
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
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