Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

As you are reading this, the entire annual gross domestic product of the United Kingdom is sitting in...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...