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The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

How can companies maximize their investments and take full advantage of the resources they already have...