Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Find out how e-signatures can drive efficient digital workflows across an organization, improving the...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...