Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...