How Businesses Drive Digital Engagement in a COVID World
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even when the virus subsides. Major employers now see this as the new normal.
The result of these changes means that even once everyone can move freely, there will be a new normal in place. Digital interactions will command an even greater share of communications.
In this new world, webinars are the answer to connect with your audiences wherever they are. When compared with almost any other alternative—from static written communications to one-way video broadcast—webinars are the only channel that allow you to offer two-way interaction at scale, in a way that feels personal and human.
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Related Categories: Adaptation, B2B, Collaboration, Content and syndication strategy, Digital marketing strategies, Emerging marketing, Engaging customers, Marketing Innovation, Marketing Technology, Modern Marketing, Online video, Online video marketing, Planning video marketing, Segmentation, Successful video marketing, Technology, Video conversion playbook, Video Marketing
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