This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

Slack commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

In 2020, the financial services industry was forced into a sudden acceleration of digital transformation...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Intelligent technologies power great customer and employee experiences. Artificial Intelligence (AI)...

The Challenge: A UK-based software company, EdgePetrol wanted to optimise its sales process to ensure...