Strategic Marketing
Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...
2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...
Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...
Drive CPG Revenue through Digitalized B2B E-Commerce Ordering
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...
The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...
ON24 Webinar Benchmarks Report: Canada Edition
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...
The Total Economic Impact of Adobe Sign
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...
Power Superior Customer Experience with an Intelligent Data Catalog
No matter how much data you have about your customers, you can only understand what they need and expect...
The Ultimate Benchmark of DMPs
Today's top marketers know that a solid understanding of their consumers is the foundation of success....
15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
Align Work to Strategic Goals and Standardise the Intake of Work
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
Content-Powered Commerce to Go
Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...
From Offline to Online (and Bigger Profits)
How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.