Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...