Measurement
The North Star Playbook
The North Star Framework is a model for managing products by identifying a single, crucial metric (the...
The Forrester New Wave™: Bot Management, Q1 2020
PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the...
Content-Powered Commerce to Go
Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...
Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...
Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...
2022 Global Customer Engagement Review
Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...
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