How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

How sales and marketing can target better together, using insights to identify and convert high-potential...

No matter how much data you have about your customers, you can only understand what they need and expect...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

If your content strategy isn't as successful as you want it to be, you might benefit from a change of...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure...