Marketing Technology

Mindsets for boosting sales productivity
71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

E-signaturen 2020: nutzungsszenarien und chancen
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Reimagine Travel: The Customer Journey
Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure...

Getting to digital experience excellence
With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Building Sustainability into the Modern Business Landscape
The modern business landscape requires a new focus on climate responsibilities. 2020 and 2021 will be...

The Total Economic Impact Of PayPal's Enterprise Payment Solutions
PayPal's enterprise solutions deliver enterprise-level credit card and alternative payment processing...

In-App Messages: What They Are, How They Work, and Why They Matter
We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...

CPQ for Dummies
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...

The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
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