We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

How can companies maximize their investments and take full advantage of the resources they already have...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...