Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

The rise of marketing technology has in some ways shined a light into areas that were previously hard...