Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

No matter how much data you have about your customers, you can only understand what they need and expect...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

If your content strategy isn't as successful as you want it to be, you might benefit from a change of...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

In 2020, the financial services industry was forced into a sudden acceleration of digital transformation...