It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Erfolgreiche Testideen mit konkreten Ergebnissen unserer Kunden aus den verschiedensten Industriezweigen:...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...