In order to come out on top in the marketing world, you must structure for customer centricity. But how...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

As well as increased delivery volumes, ‘COVID sensitization' has led to customers expecting more. Last...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Learn six best practices of customer service and operations leaders for delivering consistent customer...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...