Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....