Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

How can companies maximize their investments and take full advantage of the resources they already have...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...