Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...