Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Digital experience personalization is a major priority for global business leaders and investment plans...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...