Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

Deliver better customer experiences – even when the unexpected happens. Delivering a great customer...

One of your biggest opportunities to deliver a superior experience is through customer service, and traditional...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...