The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Today's buyers engage with brands and companies through their own research across multiple channels,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...