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2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience...
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever. This puts more pressure...
How to Select the Right Content Management System
Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...
14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....
Trades and transactions
For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...
4 Traits of Effective Remote Support Tools
An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
How To Create Human Engagement in a Digital World
Today's marketers are faced with a landscape that demands genuine human interaction without actually...
Procuring a DAM System: RFP Template
Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...
2021 Digital Experiences Benchmarks: Annual Report
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...
The North Star Playbook
The North Star Framework is a model for managing products by identifying a single, crucial metric (the...
Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...
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