B2B
The Definitive Guide to Lead Generation
In today's marketing climate, lead generation has become a popular strategy to help create demand and...
2021 Digital Trends: Financial Services and Insurance in Focus
During the coronavirus pandemic, the financial services sector became something of an additional emergency...
Eight Digital Best Practices for Procurement Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....
Rationalise to Modernise Your Martech Stack
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...
Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...
Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...
Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...
Drive CPG Revenue through Digitalized B2B E-Commerce Ordering
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...
4 Traits of Effective Remote Support Tools
An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...
What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...
The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...
B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...
Content for Everyone, Everywhere They Go
Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...
2022 Digital Trends: Financial Services in Focus
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...
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