Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

We're coming off one of the most challenging years in business history. The pandemic forced every company...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

A glimpse into where DAM is heading… and why you need to jump on board What we already know The case...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

The Digital Public Library is an association that operates and manages the digital services for their...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

B2B marketers have shifted the way they do business as digital channels become the default approach....