Building Digital Resilience - How marketers can succeed without third-party cookies
There's been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part of it. In January 2020, Google announced it would phase out third-party cookies (3PCs) in Chrome. And in April 2021, Apple announced they would start rolling out an update requiring opt-in consent to access their IDFA. These changes limit brands' options for identifying consumers online.
Dive into this whitepaper to learn more about the challenges marketers are facing in the cookieless world, plus how to continue to scale digital marketing—without worrying about 3PIDs.
Read More
By submitting this form you agree to Adobe contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Cross Channel, Customer Data, Digital Marketing, Marketing Technology, Measurement, Segmentation, Targeting, Technology
More resources from Adobe
The role of CIO in a world where experience r...
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations. The pandemic has played its part with the acc...
Accelerating Adobe Experience Cloud Results
Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get to market faster.
The next wave of tra...
E-Signatures 2020: Use Cases and Opportunitie...
Electronic signatures have gone mainstream. Research for this report found that the technology is now being used by the majority of businesses.
