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Putting Revenue Marketing Into Practice

Published by: ON24

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused on acquiring new leads for new customer sales, rather than lifting the total volume and value of all closed sales.
But while marketers have always looked to prove their value on the bottom line, the potential for true revenue marketing has only recently been enabled by three key factors:

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Lang: ENG
Type: Whitepaper Length: 6 pages

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