Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun and Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B sales and marketing landscape in 2018 and beyond.
The 6th Annual B2B Marketing Data Report provides a unique lens into the data-driven tactics and strategies being leveraged by your B2B peers.
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Related Categories: B2B, Customer Data, Marketing, Marketing Campaigns, Marketing Data, Marketing Strategy, Measurement, Segmentation, Targeting, Technology
