In today's market, customers control the buying journey – a trend that has accelerated with the increased...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Creating positive, seamless enrolment experiences for your customers can be mission critical to your...

B2B marketers have shifted the way they do business as digital channels become the default approach....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...