Segmentation

B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Find your Data Management solution for marketing
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

How to solve your content crisis
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements...

How Businesses Drive Digital Engagement in a COVID World
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...

Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate
A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...
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