Segmentation
E-signaturen 2020: nutzungsszenarien und chancen
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...
It Pays to Go Paperless
Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...
Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...
Top 10 Lessons From Technology Leaders On Digital Transformation
Traditional organizations in virtually every sector are in some stage of a digital transformation journey....
Le guide de l'expert informatique en IA et gestion de contenu
N'ayant de cesse de se démarquer de leurs concurrentes, les marques sont de plus en plus nombreuses...
Push Notifications: What They Are, How They Work, and Why They Matter
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...
The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements...
Top tools to use with Salesforce
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...
Modern Customer Retention: What You Need to Know
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...
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