Segmentation

14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Increase Your Productivity with DocuSign for Office 365
Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate
A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Truth #1 The C-Suite is just not that into you
See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...

It Pays to Go Paperless
Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...

The Speed of Change: How Fast Are You?
The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

How to Write Push Notifications that Engage and Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

3 customer journeys to reach beyond business silos
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Digital Asset Management Comparison Guide
If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...
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