How can companies maximize their investments and take full advantage of the resources they already have...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...