Many financial services firms have automated the vast majority of key processes and customer experiences....

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

93% of millennials said that technology was important to them when choosing an employer. If you're in...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Turbo-charge your growth with smoother experiences and better payment capabilities. Key Findings We know...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...