Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

93% of millennials said that technology was important to them when choosing an employer. If you're in...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...