Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you're completely new to experimentation or you're looking to upgrade…
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help customers understand the economic impact of implementing Adobe Sign. Forrester interviewed and surveyed Adobe customers…
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT must join forces.
To find success in today's world, businesses are turning their…
It's an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never…
Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with digital lifestyles, their communication programs have to move…
Today's marketers are faced with a landscape that demands genuine human interaction without actually interacting in person. So, how can marketers provide human engagement at a distance?
In this report…
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are…
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben, dass diese Technologie heute von einem Großteil der Unternehmen verwendet wird.
Allgemein gibt es zwei Arten der elektronischen Signatur.…
E-commerce professionals often find themselves navigating contradictions, weighing options and generally running a balancing act as they build their website optimisation strategy.
Gaining a glimpse into what consumers are really thinking…
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It's time to…
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas…
Hoe kunt u sales digitaliseren?
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van…