More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to their business in five years. As brands continue to look for ways…
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully embraced this strategic tactic.
Typically, senior…
In a digital world, where every campaign and customer experience can be tracked, it's imperative for marketers to have data that proves the value of their every effort. Because when…
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides…
Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to make it easier to get what they want, at the moment they want it.
To…
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with an omnichannel program see 25% greater annual revenue growth and 55% greater decrease in customer…
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring out what works and what doesn't can be both creative and rewarding.
This guide provides…
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische afdelingen bedrijven ondersteunen om aan de vraag van klanten te voldoen en te voorkomen dat…
Driving webinar registration and attendance is a major struggle for most companies. While webinars are a powerful tool for communicating with customers, prospects, and employees across multiple time zones and…
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it's been around for at least 50 years. That's before the internet,…
Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements, invoicing, event registrations to every other kind of business document, eSignatures are clearing desks…
Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en onboardingsprocessen nodig. Millennials, tegenwoordig het grootste gedeelte van de beroepsbevolking, en generatie Z zijn opgegroeid met technologie…