In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stone...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get stra...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data manag...