There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one j...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data manag...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers.
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