Skip to content Skip to footer

The Seven Steps to Seamless Marketing Work Management

Published by: Adobe Workfront

Through our experience with the best brands in the world, we've found that the most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work impacts every aspect of the organization and is a primary driver of the digital experience. To help marketing leaders manage this critical work, we've identified seven distinct stages in the marketing work lifecycle and what work needs to happen in each stage. The more efficiently marketers can navigate the work in these stages, the more effective they can be overall.
In this guide, we provide a high-level overview of the seven stages of work: Strategy and Intake, Budget and Plan, Align and Create, Review and Approve, Store and Share, Deliver and Scale, and Measure and Optimize. We provide you with insights into how to better manage the work in these stages to ensure you're prioritizing the work that matters most.

Read More

By submitting this form you agree to Adobe Workfront contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe Workfront web sites and communications are subject to their Privacy Notice.

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com

digital route logo
Lang: ENG
Type: Whitepaper Length: 9 pages

More resources from Adobe Workfront