Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

How can companies maximize their investments and take full advantage of the resources they already have...

A glimpse into where DAM is heading… and why you need to jump on board What we already know The case...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...