Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

The Digital Public Library is an association that operates and manages the digital services for their...

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...