Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Simply put, Balmain's social media strategy is entertainment. The revolutionary Parisian brand ushered...

How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

It's the first of the month, and you have some bills to pay. You log in to your bank's website but get...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...