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Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...

Sales teams want to spend more time selling and less time hunting down information. They want to connect...

The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Today's marketers are faced with a landscape that demands genuine human interaction without actually...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...