Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

Today's buyers engage with brands and companies through their own research across multiple channels,...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

A smooth integration is key to the success of any digital transformation project. Many organisations...

How can companies maximize their investments and take full advantage of the resources they already have...

Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

It's the first of the month, and you have some bills to pay. You log in to your bank's website but get...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...