In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

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Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

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Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

A smooth integration is key to the success of any digital transformation project. Many organisations...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...