Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

A glimpse into where DAM is heading… and why you need to jump on board What we already know The case...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...